A popular education company faced overwhelming tour demands at its HQ. To enhance guests' experience and improve their staff's productivity, they decided to install interactive kiosks at their main visitor center, transforming traditional tours into engaging self-guided experiences.
This company, which excelled in writing long-form content for books and brochures, invited us to assist in reimagining their static content into meaningful interactive experiences. Since there was only one location, we wanted to make the most of each kiosk by creating custom experiences for each topic of content.
Each time a new topic was proposed our team would whiteboard a new UI that might include an exploration of 3D objects, interactive timelines, or illustrated matching games. Our client loved the unique designs and gave us their full support as we shepherded each concept thru development and deployment.
As we tested our initial concepts, however, we noticed that some users struggled to orient themselves with such varied interactive patterns. We attempted to address this by framing each experience with a tutorial, but this only added to the mounting overhead of support tasks needed for each new module.
Despite these challenges, the digital kiosk solution received overwhelmingly positive feedback. The promise of a boost to productivity from a reduction in personnel-guided tours gave the project urgency and approval was given to install kiosks at additional locations, which of course kept our team busy.
As the kiosk solution gained popularity, branches across the globe started to request their own customized experiences. This was exciting, but the existing model didn't scale very well. New concepts needed to be developed in tandem with ongoing support, bug fixes, and feature enhancements for existing modules.
To meet this demand effectively, we needed to comb thru the growing content library for patterns that might allow us to standardize the design language. As we did, we started to notice that some content was linear, while others were more suited to visual exploration, or question and answer interactions.
In all, the team identified 7 repeatable patterns that would accommodate most content types. But implementing these patterns would represent a significant refactoring of the app. We needed to be sure that the additional effort would provide a viable return on investment.
The research was encouraging. As you might expect, standardizing the design language would allow our engineers to reuse more code and simplify the content management system (CMS), which could now act as a reusable toolkit for the content team to reference during the onboarding process.
A refactor would also allow us to transition from a Windows native app to a web stack, reducing hardware requirements and broadening the developer pool available for scalability. This also allowed for standardized hardware, resulting in cost savings and reduced support overhead.
The global implementation of the interactive kiosk system garnered overwhelmingly positive feedback from branches worldwide and our client's brave decision to embrace change and improve a seemingly functional system proved to be a pivotal success.
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Remove is a branded service of Mass Productive. We specialize in removing anything that might get in the way of a smooth and efficient product launch. We leverage our extensive expertise in aligning business objectives, user feedback, and technical specifications into actionable steps. We also provide the best product designers, engineers, and marketers to fill any skill gaps in the project team. We optimize processes and workflows to avoid unnecessary delays and bottlenecks. Our goal is to help you keep your project moving!
We have a diverse range of projects in our portfolio, covering e-commerce websites, mobile apps, education tools, podcasts, museum installations, and business applications. We have worked with large companies such as SmartThings, Rocketpower, and 3M, but we have also contributed to mid-sized products such as Reach, and Modern Hill Furniture. Most of our client work is confidential, however, and we respect the NDA agreements that prevent us from sharing or discussing the details of our involvement. If you are interested in learning more about our work, send us an email and we’ll share a case study that reveals how we boosted one e-commerce platform’s performance in just a few short months.
Mass Productive is a company founded by Robert Trahan and Hiromi Matsumoto, who are experts in product ownership and design. They use their wide network of reliable US-based and nearshore professionals, to build customized teams that fit the specific needs of each project. They can manage every aspect of product development, from UX and UI design, to SEO, engineering, deployment, and marketing, for both digital and physical products.
Remove has no minimum project requirements and will make the best of any budget, though there are inherent efficiencies at scale. We offer free consultation to assess the scope of projects with fixed-bid, hourly, and subscription models to engage our teams. We reject hard-sell sales techniques and will be open and honest if we think we’re not the right fit. You have nothing to lose by introducing yourself!
We are not a typical consulting agency that offers a fixed product. Instead, we tailor our services to your specific needs and goals. We have experience in various fields, from museum installations to physical production, and we know how to tackle the common challenges of alignment, resourcing, and accountability. We want to share our expertise and passion with your team and help you achieve your vision.
